Microsoft Bing Fosters Discovery

May 28, 2009 by Mark in Industry Observations

What I really like about the upcoming launch of Microsoft’s new search engine called “Bing” is that it adds the dimension of “Discovery”. (Yes, the theme of this blog.) For example, here’s a released screen shot of the upcoming interface. Bing is initially code named “kumo” and Microsoft calls the current development release as of this writing, “kiev”. Confused yet? (On a side note, when I was at www.mindtouch.com we named all our releases alphabetically after state parks in Minnesota; taking a basepair out of the Microsoft DNA that we had at MindTouch.)

For instance, this screenshot shows images of tribesmen. As you hover over the image, factoids are revealed that are contextually relevant. I would not have searched for these terms, this tribe, or have discovered the type of device they are holding. Keep in mind, I cannot search for what I do not know. This is a subtle, yet significant, addition to the search engine market that is just starting to evolve.

Hopefully, the long term benefit is that we will get closer to the promise of a truly semantic search engine. (Perhaps, the images can be semantic as well ;-) )

For additional details on this story check out the Source: TechCrunch post.