Thought this was of interest after just watching the New Orleans Saints win the Super Bowl. (For my Aussie friends, this is similar to Melbourne Cup Day or Rugby League Grand Final.) The smart advertisers we’re leveraging both the television ad placements with the internet calls to action. This is no different than what happens in years past. What I found very interesting though was some of the brands that reach a specific demographic didn’t just do an adword buy across the major search engines. One of these was Dove. They are known for being extremely smart marketers. During the presentation of the Lombardi Trophy, I saw they bought the combination of “super bowl results” in Bing, but not in Google.
I then ran across this research published by Wundermann: What Your Choice of Search Engine Says About You
The quote: “Googlers tend to be the average internet Joe, according to the study.” Stood out and this may be why the Dove marketers chose not to buy the Google key word combination. I thought it was interesting.
Also interesting to see Bing’s results were significantly more relevant and timely. Google should have saved their money on the Super Bowl ad. It looks like they did a screen capture the morning of the Super Bowl.
